Which statement does not apply only to international research?
A) Local fieldwork agencies are unavailable in many countries.
B) Local field workers can create an appropriate climate for the interview and be sensitive to the concerns of the respondents.
C) A global approach to marketing research is desired, which may require using the same methodologies for studies conducted in the United States so that U.S. data can be compared to other countries.
D) Interviewer cheating may be more of a problem in many foreign countries than in the United States.
C
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Explain the persuasive strategy “ask for suspended judgment.” When might you use this persuasive strategy during a persuasive speech?
What will be an ideal response?
LetsConnect is a three-month-old internet service provider in the United States of America. In the last two months, it was discovered that several LetsConnect users exchanged online material that is illegal in the United States. The ISP took no measures to investigate the matter or prevent it. Which of the following is true of this case?
A. The users of LetsConnect are not liable for the material they exchanged. B. The ISP is not liable for the content transmitted over its network. C. The ISP will be prosecuted for abusing the freedom of speech. D. The ISP will be prosecuted for violating the Communications Decency Act.
Commercial and farm mortgages, in which property is pledged as collateral, account for
A) one-quarter of borrowing by nonfinancial businesses. B) one-half of borrowing by nonfinancial businesses. C) one-twentieth of borrowing by nonfinancial businesses. D) two-thirds of borrowing by nonfinancial businesses.
Why do newspapers typically charge national advertisers more for national ads than they charge local advertisers for local ads?
A. The Federal Trade Commission has decreed that discounts for interstate ad rates are illegal. B. Newspapers incur additional costs in serving national advertisers. C. National advertisers typically demand an (run-of-paper) ROP schedule. D. National advertisers refuse to use a local or regional promotional schedule. E. The reach for local ads is much higher than the reach for national ads.