A _______ is the set of tools and processes a firm uses to identify, attract, and retain customers and to leverage its relationships with customers
a. customer relationship management (CRM) system
b. customer database
c. market database
d. prospecting plan
a Moderate ; p. 338; Use of IT)
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Which of the following items would not be found in the financing section of the cash budget?
a. cash payments for debt retirement b. cash payments for interest c. cash payments for sales of investments d. payment of accounts payable
Which of the following is the most suitable rapport topic for ongoing meetings with prospects?
A. Ask about work history B. Ask for perceptions about a business topic or trend C. Ask about their interests (hobbies, sports, activities, etc.) D. Ask about the activities over a period of time (vacation, previous weekend, etc.) E. Ask about the progress on a project that the buyer previously shared with you.
Explain the implied warranty of merchantability
What will be an ideal response?
A small number of people with complementary skills who are committed to a common purpose, set of performance goals, and approach for which they hold themselves mutually accountable is referred to as a
A) team. B) quality circle. C) working group. D) service club. E) union.