Donna finds herself agreeing with the speaker who has come to talk to her class about why they should start buying more locally produced foods as she notices that a lot of her classmates are nodding while he speaks and seem to be in agreement with him. Donna was most likely using what strategy to make her decision?
a. liking heuristic
b. evaluation of the message strength
c. credibility heuristic
d. consensus heuristic
d. consensus heuristic
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The principle of selective exposure suggests that listeners actively seek out information that __________.
A. supports their existing opinions, beliefs, values, decisions, and behaviors B. expresses views held by the majority C. negates their preconceived notions of others D. challenges their existing views
When evidence accurately reflects the source's position on the topic, it is quoted in
__________. Fill in the blanks with correct word
Albert Bandura’s Bobo doll research in 1965 illustrates _______________, and its results support _______________
a) content analysis ... the multistep flow b) survey research ... agenda setting c) experimental research ... social learning theory d) ethnographic research ... cultivation theory
The burden of proof always falls upon the arguer who has the benefit of
presumption. Indicate whether the statement is true or false