The pharmaceutical company, Redoxyone, invited the media to the marketing launch of a brand-new medicine intended to lower cholesterol. What kind of event is executed by the company, and why?

a. Press preview; to demonstratea new product.
b. Press tour; develop good media relations.
c. Desktop tour; to build a healthy relationship with the media.
d. Fam tour; to familiarize the media with the organization's activities.


A

Communication & Mass Media

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