Which of the following statements is true of source power?
A. The receiver's estimate of the source's ability to observe conformity is not important.
B. A source has power when he or she can actually administer rewards and punishments to a receiver.
C. Power as a source characteristic is very easy to apply in a nonpersonal influence situation such as advertising.
D. The source must be perceived as being able to administer only positive sanctions to the receiver.
E. The use of source power is not effective in situations involving personal communication and influence.
Answer: B
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