In the multiplex industry, Vibrant Movies Inc. is an upscale multiplex that focuses on superior customer experience. The firm charges premium prices for its movie tickets and services. Global Cine Inc., in contrast, charges the lowest price in the industry with its no-frills approach. In between these two segments is True Movies Inc., which offers a customer experience comparable to that of Vibrant Movies at a price almost as low as that of Global Cine. What strategy is True Movies pursuing in this scenario?
A. market penetration strategy
B. liquidation strategy
C. blue ocean strategy
D. product diversification strategy
Answer: C
You might also like to view...
The concept of sustainability does not apply to individual consumption
Indicate whether the statement is true or false
The percentage of the total attempted interviews that are completed is referred to as response rate
Indicate whether the statement is true or false
Explain how transactions are audited in an electronic data interchange environment
Recent accounting scandals suggest the need for care on the part of an independent auditor in accepting new clients. The independent auditor needs to know both the business of and the personnel employed by a prospective client. All other control
procedures are fruitless if a CPA chooses to serve an undesirable client. The damage suffered as a result of associating with an undesirable client can be irreparable. Discuss some key issues an independent auditor should consider in the client acceptance decision.