Financing a portion of a firm's assets with securities bearing a fixed rate of return in hopes of
increasing the return to stockholders refers to
A) financial leverage. B) combined leverage.
C) operating leverage. D) business risk.
A
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Occasionally, the Federal Trade Commission (FTC) bypasses the normal steps and uses the court system to stop an unfair or marketing practice. This occurs when:
A) a company violates an FTC cease and desist order B) a full commission of the FTC is not available to hear a case C) a company violates a consent order D) a company appeals a consent order
An existing relationship changes negotiation dynamics because beyond discussion of the issues, negotiation is a way to learn more about the other party and increase interdependence.
Answer the following statement true (T) or false (F)
Which of the following is the second step of the performance success cycle?
a. assess b. talk c. think d. coach
When a company has established a successful domestic marketing mix
A. they are simply waiting for the competitive forces to kick in. B. frequently the hurdles to going international are daunting. C. the temptation is to duplicate this mix when going abroad. D. the temptation to export excess domestic inventory is tempting.