What is the difference between gross domestic product (GDP) and gross national product (GNP)?
What will be an ideal response?
Gross domestic product (GDP) is the total value of goods and services a country produces within its borders in one year. Gross national product (GNP) is a broader measure, taking into account the value of all goods and services produced by a country's individuals or organizations whether located within the country's border or not. GDP is used more frequently than GNP.
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Tums claims to have the most acid-reducing components of any antacid. In what way is the brand's category membership being conveyed?
A) comparing to exemplars B) relying on the product descriptor C) announcing category benefits D) focusing on reliability E) persuasion based on believability
Assume that the balance of accounts payable does not change during a period. When preparing a statement of cash flows, an increase in ending inventory over beginning inventory will result in an adjustment to net income under the indirect approach because
A) the amount of cost of goods sold is equal to the amount of cash paid for purchases. B) consumed inventory is an expense but not a use of funds. C) the amount of cost of goods sold on an accrual basis is less than the amount of cash paid for purchases of inventory. D) the amount of cash paid for purchases of inventory is less than the amount of cost of goods sold on an accrual basis.
All of the following are disadvantages of test marketing EXCEPT that test marketing ________
A) is typically expensive B) can be time consuming C) enables competitors to gain advantages D) encourages dishonesty among participants E) fails to guarantee product success in the market
______ refers to the perception of the relationship between performance and the outcome.
a. Expectancy b. Equity c. Instrumentality d. Valence