In the modified rebuy situation, once a need has been recognized buyers will skip intervening steps in the business-to-business buying process and go directly to making a purchase
Indicate whether the statement is true or false
FALSE
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The Japanese greatly value products that make efficient use of space because of the cramped conditions in urban areas in Japan. This is an example of ________ in Japan's cultural system
A) social structure B) ecology C) ideology D) dogma
In a concentrated targeting strategy, a firm:
a. selects one segment of a market for targeting its marketing efforts. b. adopts a mass-market philosophy for targeting a market. c. views the market as one big market with no individual segments. d. chooses to serve two or more well-defined market segments.
Marine Expeditions, Inc, pays Nate's Boats $4,000 to use an oceangoing vessel for a month. For the purposes of the UCC, this is A) a merchant's firm offer
B) an option contract. C) a lease. D) a sale.
Strategies to overcome resistance to change that are consistent with a fostering change strategy include all of the following except:
A. Participation and involvement B. scientific management principles C. Integrative bargaining D. Education and communication