It is generally recognised that one of the best ways to get an advertising message across is through word of mouth, i.e. getting people to pass on the message to friends and family. Why is this such a successful way to get messages heard?
a. it’s free as there is no need to do any advertising
b. the message reaches lots of people fast and is more likely to be believed
c. the message isn’t wasted on people who wouldn’t buy your products anyway
d. the message keeps being passed on forever and so more people hear it
e. the message can be more complicated as you have experts to explain it
b. the message reaches lots of people fast and is more likely to be believed
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There are three methods of accounting for uncollectible accounts?the direct write-off method, the allowance method, and the reserve method
a. True b. False Indicate whether the statement is true or false
Companies providing global support must address the language and legal issues that come with working in an international environment; it is not so important to address technical and cultural issues.
Answer the following statement true (T) or false (F)
In the co-orientational model, if Person A holds a positive evaluation of Object "X" and thinks that Person B feels the same about "X," this is an example of which one of the following?
A. High agreement D. Low accuracy but high agreement B. High accuracy E. High accuracy but low congruency C. High congruency
The Bennis article on competencies that determine a project leader's success indicates that it is crucial to continually remind the team:
A) What the deadline is. B) What is important. C) Who their leader is. D) Who the customer is.