What is the determinant that marks the difference between MNCs that are able to leverage national differences as a virtue rather than an hindrance in handling local-global tensions?
a. Size of the company
b. Conservatism of views
c. Specific strategies employed
d. Visionary leader
c. Specific strategies employed
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Members of Generation Y are generally open to overt branding practices and a "hard sell," making product placements in computer and video games a popular way to reach this cohort
Indicate whether the statement is true or false
The following sentence is correctly punctuated: The proposed design is eye-catching
Indicate whether the statement is true or false
Lending institutions have been unwilling to experiment with new mortgage formats such as growing equity mortgages or option mortgages
Indicate whether the statement is true or false.
The MyMMs example in the chapter is NOT a good illustration of:
a. Premiumization: selling a traditional product for more money b. Services innovation: figuring out how to sell a product as a service c. Personalization: customizing a mass product for individual consumers d. Disruptive technology: inventing an entirely new printing technology