In a short essay, list and discuss at least two specific sampling issues that are unethical in marketing research
What will be an ideal response?
The sample size is one of the major determinants of cost in a marketing research project. It may seem that if the sample size is statistically determined, this procedure is free from ethical conflicts. However, this may not be true. The sample size is directly proportional to the variance of the variable and estimates of the population variance are based on small pilot studies, related research, and the judgment of the researcher. Because judgment is involved, the researcher has the ethical responsibility to not use large estimates of the population variance simply to increase the cost of the project by inflating the sample size. Furthermore, the researcher may be faced with ethical dilemmas when the sample standard deviation varies widely from that assumed. In this case, the confidence interval will be larger than required if the actual sample standard deviation turns out to be much larger than that used to estimate the sample size. If this happens, the researcher should disclose the larger confidence interval to the client and jointly arrive at a corrective action.
You might also like to view...
With rising and/or falling ______, you can give a sentence very different meanings from genuinely expressing happiness, to sarcasm, to distain.
Fill in the blank(s) with the appropriate word(s).
A reference price is
A. the external horizontal fixed price. B. a cumulative quantity discount price. C. the total price including tax. D. the manufacturer's cost. E. the price against which buyers compare the actual selling price.
Cost pools are used with: Plantwide RatesDepartment RatesA.YesNoB.NoYesC.NoNoD.YesYes
A. Option A B. Option B C. Option C D. Option D
Biff went to Carraba's Market to pick up a few items for dinner. It was a rainy, windy day, and the wind had blown water through the entrance to Carraba's each time the door opened. As Biff entered, he slipped and fell in the rainwater that had accumulated on the floor. Dorothea, the manager, knew of the weather conditions but had not posted any sign to warn customers of the water hazard. Biff injured his back as a result of the fall and sued Carraba's for damages, alleging negligence. Is Carraba's liable? Why or why not?
What will be an ideal response?