You are writing a story on a debate between two candidates for mayor. Which of the following aspects of your reporting is most important?

A. quickly transcribing the remarks from each candidate
B. making time for each candidate to clarify his or her positions
C. understanding and communicating the implications of what each candidate is saying
D. establishing a relationship with whichever candidate appears most likely to win


C. understanding and communicating the implications of what each candidate is saying

Communication & Mass Media

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The speaker should research about ______ times the amount of material used in the speech

a. 2 b. 3 c. 5 d. 10

Communication & Mass Media

To help launch a new socially conscious children’s KidsCares television network, PR Firm CSRx created an interactive World Rescue bingo game. Parents print the World Rescue Bingo card. For the first month of programming, children look for a special rescue code to appear during their favorite new shows and match the code to the bingo card. Three codes matched down, across, or diagonally wins. Children enter the winning codes into a child-safe World Rescue Decipher app and learn which World Rescue KidsCares will be donating to: Project Water, Doctors Without Borders, or Endangered Species Adoptions. No purchase is required to play. Which type of corporate social responsibility engagement does this represent?

a. community volunteering b. corporate social marketing c. cause-related marketing d. cause promotions

Communication & Mass Media

Which type of speech is given in situations when the exact wording of the speech is crucial or when the speech must fit within a predetermined time frame?

A. scripted B. extemporaneous C. memorized D. read

Communication & Mass Media

What is the difference between a general purpose statement, a specific purpose statement, and a central idea of a speech?

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media