In this growing trend called ________, marketers concentrate on making such activities as
Fill in the blank(s) with the appropriate word(s).
Answer: grass roots marketing
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What are the relative strengths and weaknesses of the key mass media types of television, radio and newspapers?
What will be an ideal response?
What is the name of the process for developing new businesses as an outgrowth of a company's established business operations?
A. value chain integration B. resource capability process C. business launch D. diversification activity capabilities E. corporate venturing
In all the excitement of waving to the longshoremen as the ship leaves the Port of New Orleans, the management scientist drops his wallet in the Mississippi River. Rather than maximize enjoyment for the three excursions,
he must now adjust his model to select three inexpensive options. Which combinations of objective function and constraints are best if the scheme of location (J, C, or G) and excursion (S, P, H, L, Te or Tu) is used to represent the decision variables? A) Min Z = 100JS + 95JP + 120JH + 60JL + 110CS + 55CP + 70CH + 90CL + 130CTe + 90GS + 60GP + 110GH + 130GL + 95GTu subject to: JS + JP + JH + JL = 1 CS + CP + CH + CL + CTe = 1 GS + GP + GH + GL + GTu = 1 B) Min Z = 100JS + 95JP + 120JH + 60JL + 110CS + 55CP + 70CH + 90CL + 130CTe + 90GS + 60GP + 110GH + 130GL + 95GTu subject to: JS + JP + JH + JL ? 1 CS + CP + CH + CL + CTe ? 1 GS + GP + GH + GL + GTu ? 1 C) Min Z = 100JS + 95JP + 120JH + 60JL + 110CS + 55CP + 70CH + 90CL + 130CTe + 90GS + 60GP + 110GH + 130GL + 95GTu JS + CS + GS ?1 JP + CP + GP ?1 JH + CH + GH ?1 JL + CL + GL ?1 D) Min Z = 100JS + 95JP + 120JH + 60JL + 110CS + 55CP + 70CH + 90CL + 130CTe + 90GS + 60GP + 110GH + 130GL + 95GTu JS + JP + JH + JL + CS + CP + CH + CL + CTe + GS + GP + GH + GL + GTu = 3
Rea, an officer with Sel-Mart Company, misappropriates the firm's property through fraud. Later, Rea and Sel-Mart agree to a mutual release of claims. Still later, Sel-Mart discovers Rea's fraud and files a suit to recover the misappropriated property. Most likely, the court will rule that Rea
A. breached her duty of loyalty by failing to disclose her misconduct. B. is not liable due to Rea's duty to act in her own self-interest. C. is not liable due to Sel-Mart's failure to timely discover the fraud. D. is not liable due to the mutual release of claims.