What has been the impact of the digital media on advertising??
What will be an ideal response?
ANSWER:
Computers, tablets, and smartphones allow advertisers to build databases and store information so that personalized messages can be addressed to individual users and highly specialized market segments. Database marketing and social media help build deeper relationships with consumers. Online ad exchanges, search ads, and mobile advertising are changing the advertising marketplace.
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Which of the the following is a characteristic of a culture that has a greater tolerance for
uncertainty? A) People like to know what will happen next. B) Rigid rules for behavior are enforced. C) Elaborate codes of conduct are enforced. D) People have relaxed, informal expectations for others.
Explain the difference between positive and negative face wants.
What will be an ideal response?
When speakers use strategic planning, the first thing they do is to __________.
A. identify their goals B. assess their personal knowledge C. organize sources D. locate reference materials
A(n) ____________________ chart illustrates the structure of groups.
Fill in the blank(s) with the appropriate word(s).