Which of the following is true of pioneering advertising?
A. It tries to develop selective demand for a specific brand.
B. It helps turn potential customers into adopters.
C. It points out product advantages to affect future buying decisions.
D. It is used primarily to reinforce previous promotion.
E. It tries to keep the product's name before the public.
Answer: B
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In Fontainebleau Hotel v. Eden Roc, the Eden Roc Hotel sued the Fontainebleau Hotel when Fontainebleau began erecting a 14-story addition to its premises that Eden Roc claimed blocked air and sunlight from its pool and sunbathing areas. The court determined that
A. the building could be erected if it could be shown to be useful and beneficial even if it may have been erected partly for spite to knowingly harm the plaintiff. B. the building could be erected if it could be shown to be useful and beneficial as long as there was no evidence that it was being erected out of spite to knowingly harm the plaintiff. C. blocking the air and sunlight constituted a nuisance, so the building could be stopped. D. the English law doctrine of "ancient lights" applied only if the building caused a dangerous circumstance to occur but not if the building caused only a nuisance.
In the U.S. and EU, attitudes toward competition
A. are quite similar. B. differ because the EU is anticompetitive; its Commission on Competition ensures competition isn't too severe. C. are based on differing assumptions, with the U.S. following a per se concept and the EU concerned about the existence of harm. D. differ on the role of market dominance; the U.S. supports it and the EU wants to avoid it.
If a fraud is committed by a member of the board of directors of a corporation, a written notice to the corporation from individual shareholders is not required to bring a derivative lawsuit
Indicate whether the statement is true or false
In changing an organization, the distinction between content and process is important because ______.
A. content is who to change B. process is wide to change C. the distinction is the key to knowing where and how to focus the change effort D. none of these