Groupon built its business model on the premise that
A. businesses would be willing to post their 30-second TV advertising on a social network.
B. consumers would be willing to pay for fun and exciting online video games that are playable on their smartphones and tablet devices.
C. consumers would band together and try a new product or service if businesses would offer lower prices to entice them to take advantage of a daily deal offered to them.
D. consumers would be receptive to online sweepstakes.
E. consumers would want to "check in" and earn points and badges for visiting businesses.
Answer: C
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As a marketing practice, monitoring involves ________
A) designing the organization and setting up processes to respond quickly to changes in the environment B) becoming more accountable by measuring, analyzing, and documenting the effects of marketing actions C) tracking what is said online and elsewhere and studying customers, competitors, and others to improve business practices D) determining the most profitable businesses and customers and expending greater organizational resources to capitalize on them E) factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprise
Andre has a general belief in his own worth, however he has a low belief that he can meet his sales quota. This situation illustrates the difference between ______.
A. high self-esteem and low self-esteem B. intrinsic motivation and extrinsic motivation C. self-esteem and self-efficacy D. high individual difference and low individual difference
Refer to Data Table A. The lower control limit for the range chart is ______.
a. 1.777
b. 0.223
c. 0
d. 2.282
Robust product design ______.
a. helps avoid disruptions in production due to significant changes in inputs b. was pioneered by Genichi Taguchi c. was used by Henry Ford in his original assembly line system of production d. is used to protect market share