Media monitoring allows firms to
A) know which of their advertising campaigns is likely to win a creative award.
B) determine with some certainty which connectors are passing their message along.
C) pull controversial commercials from television before the government can intervene.
D) scan programming and advertising content for the latest product trends.
E) keep track of sales people in order to improve their personal selling efforts.
B
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Consider the regression results where sales is the independent variable and cash is the dependent variable. If next year’s sales are forecasted to be 8,260, what is the forecast for cash?
a) $3,953.95
b) $4,054.37
c) $2,201.57
d) $1,221.30
e) $799.84
Which of the following occurs when a corporation's board of directors declares a 10% stock dividend?
A) Stock Dividends will be credited for the new shares times the current market value of the stock. B) Stock Dividends will be debited for the new shares times the current market value of the stock. C) Stock Dividends will be debited for the new shares times the par value of the stock. D) Stock Dividends will be credited for the new shares times the par value of the stock.
When implementing a high-performance work system, a process audit would be part of which step?
A. Engage stakeholders B. Build a case for change C. Communication D. Evaluate/Sustain
Management of Mcgibboney Corporation has asked your help as an intern in preparing some key reports for November. Direct materials cost was $42,000, direct labor cost was $25,000, and manufacturing overhead was $62,000. Selling expense was $21,000 and administrative expense was $38,000. The prime cost for November was:
A. $87,000 B. $59,000 C. $67,000 D. $79,000