If the unemployment rate is _________, it is _________ to recruit applicants for open positions.
A. high; harder
B. high; easier
C. low; harder
D. low; easier
E. None of the above
B. high; easier
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Short-term investments in held-to-maturity debt securities are accounted for using the ________.
What will be an ideal response?
Zappos is a successful online shoe company. One of the difficulties in running a shoe company is the need to have significant ________, a large number of items in each product line.
A. product line breadth B. product line depth C. product mix depth D. product mix breadth E. brand equity
The variable cost is the portion of total cost that remains constant regardless of changes in levels of production
Indicate whether the statement is true or false
________ is free (non-purchased) mention of your business or brand in newspapers, magazines, radio or TV.
A. Publicity B. Advertising C. Promotion D. Product marketing