Selena is driving to work on I-95 and notices a billboard for new salads at Panera. She reads the message and sees the pictures of the new salads. In this case, Selena is the ____ and Panera is the ____ of this communication.
A. receiver; source
B. audience; promoter
C. decoder; coder
D. communicatee; communicator
E. feedback; noise
Answer: A
You might also like to view...
Hedonic shopping is typically motivated by immediate needs
Indicate whether the statement is true or false
Interactive marketing emphasizes two primary activities. First, it allows marketers to target individuals with personalized messages. Second, it:
A) permits direct marketing that has been customized B) allows a company to personalize its website C) engages the consumer with the company and product in some way D) allows for modifying the product to fit the needs of the consumer
According to surveys, which of the following statements about how managers view sales ethics is true?
A. Few managers feel that they face ethical problems in the workplace B. Sales goals force managers to act even more ethically than they ordinarily would C. Most managers are unaware of any unethical behavior in their industry D. Some sales managers lower their ethical standards to meet job goals E. Most managers feel that they and their employees are operating as ethically as possible
______ exists when the level of difficulty for an organization to provide accommodations, determined by looking at the nature and cost of the accommodation and the overall financial resources of the facility, becomes a significant burden on the organization.
A. Reasonable accommodation B. Undue hardship C. Race norming D. Job relatedness