________ must have the skill to condense all that can be said about a product into a few salient and pertinent points.
A. Copywriters
B. Advertising supervisors
C. Account directors
D. Advertising planners
E. Communication specialists
Answer: A
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A salesperson who is contacting possible buyers by mail or phone to assess their level of interest and financial capacity is in the ________ step of the selling process
A) preapproach B) prospecting and qualifying C) presentation and demonstration D) following up E) overcoming objections
GCHQ is company that manufactures hardware, headquartered in London, UK. The company strives to be simultaneously both centralized and decentralized. So its goal is to achieve global efficiency while maintaining local market responsiveness. Which approach is the organization following?
A) region-country focus B) global focus C) transnational focus D) state focus
The quality that enables people to work hard and sustain interest in their long-term goals is _________.
a. fear of failure b. grit c. leadership d. entrepreneurial mindset
Mandalay Hotel bases its budgets on guest-days. The hotel's static budget for August appears below: Budgeted number of guest-days 4,300Budgeted variable costs: Supplies (@$9.60 per guest-day)$41,280Laundry (@$9.40 per guest-day) 40,420Total variable cost 81,700Budgeted fixed costs: Wages and salaries 57,190Occupancy costs 52,030Total fixed cost 109,220Total cost$190,920?The total cost at the activity level of 5,200 guest-days per month should be:
A. $209,940 B. $230,880 C. $190,920 D. $208,020