The number of potential respondents that a researcher encounters, whether they participate or not, is labeled by the American Association For Public Opinion Research is

a. contact rate

b. response rate.
c. cooperation rate.
d. refusal rate.
e. rejection rate.


a

Sociology

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______ may be inconsistent with no real pattern, so our measurement may cause participants to understand and answer questions differently.

a. Face validity b. Reliability c. Random error d. Predictive validity

Sociology

A study, generally in the form of an interview or a questionnaire, that provides sociologists with information concerning how people think or act is known as

A. observation research. B. an experiment. C. a survey. D. secondary analysis.

Sociology

Even though couples started to “go steady”, which group of people was still socially expected to wait until marriage to have sex?

a. African Americans b. men c. women d. No group differences in sexual expectations were observed.

Sociology

Approximately ______ of divorces happen in the first 5 years of marriage.

A. one out of every two B. 20% C. 80% D. one third

Sociology