When you remember how wonderful your mother was but forget how often she made you feel inadequate, then you are exhibiting the perception concept called

A. sexual discrimination.
B. selective retention.
C. selective attention.
D. stereotyping.


Answer: B

Communication & Mass Media

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A journalist who works for a major news agency was attending a national convention and wrote an article about a particular topic

Since he needed to send his work to his agency, the organizers took him to a certain area within the convention premises, where equipment necessary for media personnel like him are present. What is this area within a convention called? a) Newsroom b) Exhibit booth c) Trade house d) Hospitality suite

Communication & Mass Media

Within the first ______ of their response to the crisis, Louisiana realized more than three million impressions.

A. 2 days B. 2 weeks C. 2 months D. 4 months

Communication & Mass Media

In the study of time, the social clock

A) determines whether in your culture you are comfortable scheduling more than one thing at the same time. B) determines within a culture when the right time is for accomplishing a number of transitional events such as marrying. C) has you pay particular reverence for the past. D) determines how many minutes you may be late for an event and be socially acceptable.

Communication & Mass Media

To those who have never learned of the Internet, an attempt to translate the sentence "Tonight I'm going to surf the web" will likely have problems with _________ equivalence

A) conceptual B) grammatical-syntactical C) vocabulary D) experiential

Communication & Mass Media