Figure 7-4: Question 5Consider Figure 7-4: Question 5 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 5 illustrates which type of question format?
A. dichotomous
B. semantic differential scale
C. attitudinal
D. Likert scale
E. open-ended
Answer: B
You might also like to view...
In the event that a tenant breaches a duty owed under a lease, what are the possible remedies that may be available to the landlord?
What will be an ideal response?
One way to neutralize a competitor's proposal that beats your price or terms is by employing a value-added approach
Indicate whether the statement is true or false
Which of the following is a core idea in Clayton M. Christensen’s concept of the Innovator’s Dilemma?
a. Successful firms can fail because of good management rather than bad management b. Successful firms that fail are those that ignore customers’ needs, wants, and demands c. To ensure business success firms should carefully analyze and evaluate customers’ demands, market trends, and invest highly in innovations that promise best returns d. All of the above
Which of the following is a cost of extending credit to customers?
A. Explicit interest B. Fees paid to credit card companies C. Uncollectible accounts expense D. Lost sales