Although the media often avoid mentioning a company or its brand in a news story to create the impression that they generated the facts, ideas, and photo situations, public relations practitioners often plant the seeds for many stories
Indicate whether the statement is true or false
TRUE
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Courtney’s boss accuses her of something she did not do. The boss yells and uses profanity and Courtney yells in response. When she goes back to her office, her co- worker Carrie is quietly working. Courtney quietly goes back to work. Which message design logic is Courtney’s?
A. expressive B. conventional C. rhetorical D. persuasive
______ state(s) human needs progress to higher levels as the lower level needs are met.
A. Maslow’s theory B. Taylor’s approach C. Operant conditioning D. The Hawthorne experiments
The forces that other people exert on one's buying behavior are called social influences. These come from reference groups and opinion leaders, digital influences, social classes, culture and subcultures, roles, and
A. ethnic heritage. B. personality. C. attitudes. D. perception. E. family.
________ advertising is considered a directional medium because it points consumers toward where their purchases can be made rather than creating awareness or demand for products or services.
A. Ambient B. Specialty C. Aerial D. Transit E. Yellow Pages