Mara is a management consultant for a soda manufacturer that wants to expand into health drinks such as green tea and after-workout drinks. Based on what you have read, which of these is sensible advice for Mara to offer her client?
A. "Focus on what your company does well rather than trying to expand into untried areas."
B. "Carefully consider the entry choices over time before making a decision."
C. "Your best bet is to undercut competitors' prices and lure them into a price war."
D. "Pinpoint the best time to enter this new market, and then make a yes-or-no decision quickly."
Answer: B
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