The type of outline that provides a detailed skeleton of the speech, including main points written as complete sentences, is called the __________.
A. preliminary outline
B. presentational outline
C. full-sentence outline
D. key idea outline
Answer: C
Communication & Mass Media
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A selling idea may be:
a. Emotional b. Rational c. Neither rational nor emotional d. Both rational and emotional
Communication & Mass Media
Being able to tally the results of a communications objective makes that objective ______.
a. relevant b. credible c. measurable d. specific
Communication & Mass Media
Everyone listening to the same message receives the same message
Indicate whether this statement is true or false.
Communication & Mass Media
According to the Holmes Report, which agency focuses on the digital and social media where consumers actively look for health-care information?
A. Amendola Communications b. GCI Health C. Chandler Chicco Agency d. Globovoz Communications
Communication & Mass Media