Life insurance companies like Prudential hope to get you to worry about how your loved ones will be provide for themselves once you have passed away. They paint a very gloomy picture of the possible consequences of not having life insurance, and they make a point of recommending that you act immediately because you never know when it is going to be too late. This is an example of a ________.
A. life cycle appeal
B. rhetorical appeal
C. fear appeal
D. humorous appeal
E. security appeal
Answer: C
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