Farah's Falafels, a chain of Middle Eastern restaurants, periodically compares its quality and service levels to other successful restaurants in order to continually improve its own performance. This practice is known as
A. strategic mapping.
B. maneuvering.
C. benchmarking.
D. corporate espionage.
E. competitive intelligence.
Answer: C
You might also like to view...
The minimarket test method is limited to ads for frequently purchased consumer goods with sales objectives
Indicate whether the statement is true or false
Jelena told her employees that if a union formed, it would be disastrous for the organization and the plant where they all worked would likely have to close. It appears that Jelena violated which of the NLRB’s NO TIPS rules regarding what management cannot do during a labor election.
A. no threats B. no interrogations C. no promises D. no spying
Nikki was an tax accountant with HBR Accounting. Nikki decided to do some private tax consulting in the evenings and on weekends. HBR is unaware of Nikki's consulting work. Which statement is correct?
a. Nikki has not breached a fiduciary duty to HBR since her consulting is done after her work for HBR. b. Nikki has not breached a fiduciary duty to HBR since her behavior does not reflect badly on the accounting firm. c. Nikki has not breached a fiduciary duty to HBR since Nikki has a contractual relationship with her clients, not her employer. d. Nikki has breached a fiduciary duty to HBR since she is competing with HBR.
It is time to develop a budget for marketing department activities for the next year. Your team is looking over the following costs.: Office rentSales commissionsPromotional budgetProduct development costsOffice suppliesThe finance department has recently told you that you have $3,000 to spend on office supplies. You cannot go beyond this no matter what changes happen in the marketing department. Your salespeople get a flat 15% sales commission on anything they sell. With this in mind, which of these costs are variable costs?
A. Office rent, sales commissions, promotional budget, product development costs, office supplies B. Office rent, promotional budget, and office supplies C. Sales commissions, promotional budget, and product development costs D. Sales commissions, product development costs, office supplies E. Promotional budget and office supplies