Which of the following would most likely fall under the responsibility of an advertising agency?
A. Copyediting and artwork
B. Public relations services
C. Advertising appropriation
D. Legal services
E. Developing advertising objectives
Answer: A
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Indicate whether the statement is true or false.
Emmanuel wants to know how his employees are enjoying the new processes and procedures he has implemented since taking over the department. The best way for him to measure work-related attitudes is to ______.
A. measure employee motivation and employee withdrawal B. measure job performance and employee motivation C. measure job satisfaction and job performance D. measure job satisfaction and employee engagement
Bob was struggling to make a decision. He had a ton of information that he had compiled from the team and he was feeling bogged down in the details. Which category of listener was he expressing?
A. people-oriented listener B. action-oriented listener C. content-oriented listener D. time-oriented listener
A large university seeking to enhance its knowledge management approach to public relations and research would
a. wait until a significant issue arose and conduct an issue study b. conduct focus groups c. conduct informal studies and research continually to save money d. conduct formal field surveys on a regular basis e. hire a knowledge management consultant