Retention strategies built around financial bonds:
A. Are difficult to initiate
B. Have a high degree of service customization
C. Provide long-term profit increases
D. Provide long-term competitive advantage
E. Use price as the primary marketing mix element
Answer: E
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A. Social B. Imaginary C. Virtual D. Healthy
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A) description determination B) element determination C) description/element determination D) measurement E) quantities of elements
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a. demonstrate the expertise of the marketing department b. meet product display requirements c. encourage in-house support of marketing activities d. fulfill trade show commitments e. reach the target market
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