The number of different people or households exposed to an advertisement is referred to as
A. CPM.
B. scope.
C. rating.
D. share.
E. reach.
Answer: E
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By 2020, it is estimated that advertisers will be spending which of the following amounts on mobile marketing?
A. $11.3 million B. $113 million C. $11.3 billion D. $113 billion
The ________ measures the average time it takes to convert cash outflows into cash inflows from customers.
What will be an ideal response?
For pitches in front of investors, or application to incubators, or pitch competitions, what questions should you expect to be asked about your product and customers?
What will be an ideal response?
A company sold $12,000 worth of bicycles with an extended warranty. The company's experience is that warranty expense averages 2% of sales. The company should:
A. Recognize warranty liability when the company purchases the bicycles. B. Consider the warranty expense a contingent liability. C. Recognize warranty expense at the time the warranty work is performed. D. Consider the warranty expense a remote liability since the rate is only 2%. E. Recognize warranty expense and liability in the year of the sale.