What is viral marketing? Why is viral marketing important for a firm's brand message?
What will be an ideal response?
Viral marketing is a marketing phenomenon that encourages consumers to share marketing messages generally by way of non-media connectors and spread through word-of-mouth. Viral marketing is one way MPR helps firms to explain to consumers why their products are unique and the reason for which, as consumers, they should be interested in a company and its products.
You might also like to view...
TriColor, Inc. purchased a piece of land from HBC, Inc. Hazardous waste was subsequently discovered on the land. Even though TriColor did nothing illegal, it may be liable under CERCLA for the cleanup costs.
Answer the following statement true (T) or false (F)
Traditional channels of distribution
A. may involve little or no cooperation among channel members. B. are usually controlled through strong legal contracts. C. are usually preferred to other distribution arrangements. D. do not perform bulk-breaking activities. E. are easier to control than corporate channel systems.
Carol purchased a diamond necklace for a total purchase price of $2,289.66. State taxes were 6.75%. Find the amount of the sales tax. (Round your answer to the nearest cent if necessary) ?
A. $183.83 B. $180.98 C. $177.35 D. $154.55
The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as ________.
A. Naderism B. cause marketing C. green marketing D. anti-corporate activism E. consumerism