Some critics believe that media in general, and daytime talk shows in specific, communicate to audiences what they should view as important and crucial in their lives. This perspective is termed the
A. cultivation theory of media consumption.
B. hypodermic needle theory of media consumption.
C. agenda-setting approach to media consumption.
D. uses and gratifications theory of media consumption.
C
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Spatial order can be geographic, rank ordered, or directional
Indicate whether the statement is true or false
Which of the following is true about globalization?
a. Globalization has hindered interaction and interconnection between people from diverse cultures. b. Globalization has created greater equality and access to resources for all. c. Globalization has slowed down due to advances in communication and transportation technologies. d. Globalization is deeply rooted in European colonization and Western imperialism.
Although nonverbal aspects of communication are important, the verbal elements are the foundation on which meaning is created
Indicate whether the statement is true or false
If an advertising copywriter writes an ad believing that an effective advertisement contributes to the increase of potential customers for a product, what essential guideline should the writer follow?
a) Simple language and be specific and to the point b) Limit the details about a product c) Timeline as the major consideration d) Emphasize the categories of audience it targets