Second orality refers to:

A. the ability to speak a second language.
B. the repetition of communicative messages.
C. the transformation of communication through use of electronic media.
D. the act of delivering a speech written by someone else.
E. Hearsay testimony.


Answer: C

Communication & Mass Media

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Which cultural myth was activated by publicity surrounding the governor accused of selling a U.S. Senate seat vacated by Barack Obama?

a. the triumphant individual b. mob at the gates c. rot at the top d. the benevolent community

Communication & Mass Media

______ refers to whether a theory is presented with simplicity--the fewest statements possible.

A. Acuity B. Consistency C. Practicality D. Succinctness

Communication & Mass Media

"Either you buy a large car and watch it guzzle away your paycheck, or you buy a small car and take a greater risk of being injured or killed in the event of an accident" is an example of the fallacy of reason called

a. hasty generalization. b. false dilemma. c. bifurcation. d. appeal to tradition.

Communication & Mass Media

All communication is, in a sense, persuasive

Indicate whether the statement is true or false

Communication & Mass Media