List the implications that social media have for marketers and the way they communicate with their customers
What will be an ideal response?
ANSWER: Social media have several implications for marketers and the ways that they interact with their customers.
1) Marketers must realize that they often do not control the content. Having a great ad campaign is not enoughâ€"the product or service must be great, too.
2) The ability to share experiences quickly and with such large numbers of people amplifies the impact of word of mouth in ways that can affect a company's bottom line. Many companies use mascots to drive their marketing message on social media.
3) Social media allow marketers to listen.
4) Social media provide more sophisticated methods of measuring how marketers meet and interact with consumers than traditional advertising. 5) Social media allow marketers to have much more direct and meaningful conversations with customers. It offers a form of relationship building that will ultimately bring the customer and brand closer.
You might also like to view...
Which statement is true regarding decisions related to the global compensation strategy?
A. They affect a company's costs and abilities to compete. B. They are made on the basis of the cost of living in the home country. C. They are not determined by labor costs. D. They focus more on flexibility than on fairness to account for differences across cultures. E. They do not compare wages across countries.
It is recommended that each construct be measured by using at least three observed variables
Indicate whether the statement is true or false
In the United States there is a 'population hourglass' whereby the largest percentage of the population is older baby boomers, the millennial generation is at the bottom and generation Xers are in the middle. The challenges arising from issues regarding the differences in these age groups represents which major factor fueling organizational change and their leaders?
A. increased globalization B. employee expectations C. political changes D. demographic changes
Life Principles are set by your parents and do not change over time
Indicate whether the statement is true or false