The disjunctive decision rule establishes an optimum level of performance for each evaluative criterion.
a. true
b. false
b. false
You might also like to view...
Though many advantages have been linked to e-business, studies show that employees are less productive when dealing with excessive ______ volume.
A. videoconferencing B. meeting C. e-mail D. telecommuting E. collaborative computing
Which of the following best describes the numerical measurements Fred is using to determine the effectiveness of his social media plan?
Fred has opened a chicken and waffle restaurant near a major entertainment attraction. In addition to the foot-traffic generated by his proximity to the attraction which draws 16.2 million visitors a year, he is developing a social media plan to improve the number of visits by people who live in the community. He has installed electronic menus on the tables so visitors can place their own orders and pay at their table, which allows him to gather information about guests. He has filtered the information and uses it to encourage locals to follow the restaurant on Facebook. He posts digital coupons on the Facebook page, runs contests with free meals as prizes, posts information about community events the restaurant supports and participates in, and encourages nonprofits to use his location for their meetings. He has determined that he needs community members to use three Facebook coupons per month and each of them to share one contest post per month to double his local customer base. A) Qualitative social media measurement B) Key performance indicators C) Quantitative social media measurement D) Sentimental social media measurement
Singapore has emerged as an urban planner's ideal model and the leader and financial center of Southeast Asia.
Answer the following statement true (T) or false (F)
Which of the following statements about marketing audits is true?
A. A marketing audit should be handled by the specialist most familiar with each of the marketing plans in the program. B. A marketing audit should evaluate the company's whole marketing program-not just some parts of it. C. Marketing audits should probably be conducted by someone inside the marketing department who is familiar with the whole program. D. A marketing audit should be conducted only when some crisis arises. E. All these statements are true.