An ad for Ford did not advertise any cars, but instead explained the meaning of the company's slogan, "no boundaries." This ad is an example of ________
A) product advertising
B) a sales promotion
C) institutional advertising
D) advocacy advertising
E) retail advertising
C
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When you develop a major component on an outline into subpoints, you must have at least two subpoints
Indicate whether the statement is true or false
The statement "This car has a six cylinder engine" is a statement of fact, but not a warranty
Indicate whether the statement is true or false
Pure term insurance
A) cannot be renewed. B) provides only for individual coverage. C) has both a savings component and a death protection component. D) provides only death protection.
Which of the following groups is most likely to pay a premium for the latest and newest technology or product to come along and to champion it if it meets with their approval?
A. early adopters B. laggards C. innovators D. the early majority E. the late majority