Jove is a chocolate manufacturing company in Harrington City. While most of its competitors produce not more than three basic varieties of chocolates, Jove sells over 50 different varieties of flavored chocolates
This gives them an edge over other chocolate makers in Harrington City. Which of the following concepts is illustrated in the scenario?
a. Divestment
b. Market penetration
c. Sustainable competitive advantage
d. Diversification
ANSWER: c
It is important for companies to build their own competitive advantages. The sources of tomorrow's competitive advantages are the skills and assets of the organization.
You might also like to view...
In the Purchasing Process - Level 0 Diagram, a data flow called "vendor packing slip" would most likely be sent by the vendor to which of the following processes?
a. order goods and services b. receive goods and services c. determine requirements d. none of the above
In developing performance measures, management must consider which of the following?
a. How should we measure? b. How can managers monitor financial performance? c. What should we measure? d. All of these choices
According to the text, the search for new product ideas should most likely be ________
A) intermittent B) holistic C) segmented D) compartmentalized E) flexible
Outside auditors _____
a. have a complete understanding of departmental operations b. have prime responsibility to another job position c. have limited independence d. require time lags while gaining familiarity