The centroid method is a variance method of hierarchical clustering in which the distance between two clusters is the distance between their centroids (means for all the variables)
Indicate whether the statement is true or false
TRUE
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Emotional appeals
A) have no place in persuasive business messages. B) can help audiences care enough to respond positively to your persuasive message. C) often backfire, and should be used only when addressing internal audiences. D) are usually sufficient, on their own, to convince the audience to make important decisions. E) are most effective in persuasive messages designed for international audiences.
All of the following are general causes that explain resistance to change except:
a. national culture factors b. organizational factors c. group factors d. individual factors
According to research, employees who are extroverted, agreeable, and conscientious are most successful at completing overseas assignments.
Answer the following statement true (T) or false (F)
The corporate development team at Virgin evaluates more than a dozen proposals each day from outside and within the company. When assessing new-product ideas, they look for all of the following except:
A) synergy with existing Virgin products. B) pricing and return on investment. C) marketing opportunities. D) if the idea "uses or abuses" the Virgin brand. E) aesthetic attributes of competitors products.