How might a marketer of pens alter the "product" portion of the marketing mix when targeting female college students versus male college students?
What will be an ideal response?
The marketer may use feminine colors and a spiral-flower stripe, for example, when marketing its pens to the females; when targeting males, more neutral colors might be used.
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Workforce _______ enables workers to support lean systems.
What will be an ideal response?
The doctrine that applies when one person confers a benefit on another who retains the benefit
in a situation where it would be unjust to allow the recipient to retain the benefit without paying for it, is known as: A) Unilateral-contract. B) Unjust-contract. C) Pseudo-contract. D) Quasi-contract.
Gus has low self-esteem. As a child he was probably
A) expected to be perfect all the time. B) praised frequently. C) given a lot of attention and hugs. D) a high performer in school and sports.
Products developed using a concurrent engineering process can be developed more quickly than those using a sequential development process
Indicate whether the statement is true or false.