Which part of an advertisement should consist of a few carefully chosen words that set the tone for the ad and implicitly promise some reward to the reader for reading through the ad?
a) Headline
b) Illustration
c) Body copy
d) Subhead
ANS: a
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Which of the following is NOT a potential cause of online conflict?
A) spamming B) flaming C) junk mail D) clouding
A growing research area in the last two decades has been newspaper management practices. What makes this area grow?
a) Newspaper companies reduced heir holdings b) Media competition became more intense c) Media managers are very popular jobs for college students d) Government tried to protect media industry from foreign ownership with strong regulations
In 2002 the FCC passed its third version of EEO rules for the broadcast media. What do the rules require?
What will be an ideal response?
In terms of conflict resolution, why would it be important to "attack a problem" rather than "attack a person?"
What will be an ideal response?