Nielsen PRIZM segmentation classifies every household into one of 66 demographically and ________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area, such as zip code.
A. ethnographically
B. financially
C. behaviorally
D. socially
E. ethnically
Answer: C
You might also like to view...
Which of the following perspectives is NOT considered in the balanced scorecard?
A) customer B) financial C) innovation and learning D) government E) internal business
Deferring the recognition of revenue for which the earnings process is complete is an example of
a. "big bath" accounting. b. a "cookie jar" reserve. c. a change in an accounting estimate. d. strategic matching.
Which of the following elements is included in Porter's diamond model of national advantage?
A. Factor conditions B. Supply conditions C. Export conditions D. Competitive conditions E. Political conditions
Match the following definitions and terms.
A. Credit B. Balance column account C. Trial balance D. Debt ratio E. Ledger F. Journal G. Note payable H. Account balance I. Debit J. Chart of accounts