What advantage has the proliferation of media channels offered organizations?
a. It has resulted in reaching a more homogeneous audience.
b. It has lowered the overall cost of reaching many audiences.
c. the ability to reach more audiences with varied messages
d. the opportunity to create a greater number of messages within a shorter time
c. the ability to reach more audiences with varied messages
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__________ is a fallacy of reason that assumes that what is true of the whole will also be true of the part or that what is true in most instances will be true in all instances
a. Hasty generalization b. Appeal to tradition c. Faulty cause d. Sweeping generalization
A company manager sends an invitation to a business colleague asking him to visit his company's offices during work hours
The visit was restricted to a single day, during which the manager stopped his work and guided the visitor through the facilities. He explained the company's mode of operations and demonstrated quality control. Which type of event was conducted by the company manager? a) Open house b) Convention c) Trade show d) Banquet
SELECT ALL THAT APPLY. Which of the following question pairs will enhance interview flow?
A. “What attracted you to acting in the movie?” and “What's your favorite snack?” B. “When did you hear about the robbery?” and “How did you find out?” C. “What kind of pitch did you hit for the home run?” and “Did you know it was a home run right away?” D. “How long did it take you to write the novel?” and “Do any of your children want to be writers?”
During research, you can sometimes get key information from a book by using an online
A. aggregator. B. preview. C. blog. D. memo.