_____ is a measure of a Web site's effectiveness and is calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit.
A. Effective reach
B. Effective frequency
C. Gross rating points
D. Interactiveness
E. Stickiness
Answer: E
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The price of a stock at the beginning of a year is $50. There is a 70 percent chance of its price rising to $55 by the end of the year and a 30 percent chance of its price falling to $45. The stock will pay an amount of $2 at the end of the year. The current yield of the security is
A. ?4 percent B. ?5 percent C. ?70 percent D. ?30 percent
Since access to information can connote power, the database administrator must be astute not only technologically but politically as well.
Answer the following statement true (T) or false (F)
Which of the following is an example of a control environment deficiency?
a. A low level of control consciousness within the organization. b. An audit committee that does not have independent members. c. An audit committee that is not viewed as the client of the external auditor. d. All of the above.
Promises to pay employees pensions after they retire are difficult to identify and value and therefore need not be recognized in the financial statements until cash payment is made
Indicate whether the statement is true or false