Which is the most basic vehicle for telling your organization’s story to the news media?
a. email
b. advertising
c. news release
d. social media
c. news release
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The Cincinnati Zoo director in the Harambe killing case defended the zoo’s safety saying it regularly meets federal safety standards. This later was found to be untrue. It was discovered that a USDA investigation revealed that the zoo hadn't updated the barrier since it was erected in 1978. Why is this a potential problem for the PR practitioner/counselor?
What will be an ideal response?
Besides providing a comparative element, how can you clarify a vague descriptor such as “tall”?
A. Include an intensifier, such as “really tall”. B. Use all caps or italics for emphasis. C. Repeat the descriptor throughout the piece. D. Provide a short anecdote.
The most basic level of Maslow's Hierarchy includes physiological needs such as energy, water, and air
Indicate whether the statement is true or false
Which of the following is NOT a way to analyze your audience after you speak?
A. Nonverbal responses B. Verbal responses C. Survey responses D. Relational responses.