In order to understand the differences in the environments of countries, cultural units, or foreign markets, the researcher should understand which environments?
What will be an ideal response?
The differences in the environments of countries, cultural units, or foreign markets should be considered when conducting international marketing research. These differences may arise in the marketing environment, government environment, legal environment, economic environment, structural environment, informational and technological environment, and sociocultural environment, as shown in Figure 23.1 in the text.
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If a company purchases treasury stock for $10,000 and then reissues it for $3,000, the difference of $7,000 is
a. treated as a gain on the sale. b. treated as a loss on the sale. c. an increase in stockholders' equity. d. a decrease in stockholders' equity.
Dallas Corp reported the following information for 2016 and 2017. Interest receivable, December 31, 2016 $1,100 Interest receivable, December 31, 2017 1,400 Interest income—2017 3,200 How much cash was received for interest during 2017?
a. $2,900 b. $3,200 c. $3,500 d. $3,800
One way to minimize negative comments on social media is to do what?
A) Allow users to post comments on the company's Facebook page B) Engage with stakeholders as a long-term strategy C) Respond promptly to all negative comments, whenever possible D) Allow users to start online discussions on company sponsors sites E) Ignore negative comments and only engage with stakeholder comments that are positive
When consumers search for information during the decision-making process, they
A) tend to act impulsively most of the time. B) avoid online sources. C) ignore word-of-mouth and rely solely on official communications. D) identify and then evaluate different alternatives. E) look mainly at product price.