Although advertising expenditures in the United States were more than $200 billion in 2017, the major expense was for media time and space-not the payroll expense of people who worked in the advertising industry.
Answer the following statement true (T) or false (F)
True
While total advertising expenditures are large, the advertising industry itself employs relatively few people. The major expense is for media time and space.
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Which of the following will make you appear to be sincere and confident, while allowing you to get positive reinforcement from the audience?
A) Visualizing success B) Knowing your subject C) Remembering to breathe D) Maintaining eye contact E) Concentrating on the message and audience, not on yourself
The primary objective of trade promotions is to motivate salespeople
Indicate whether the statement is true or false
The pervasiveness of crises in society has made public relations best known for crisis management
Indicate whether the statement is true or false
Secondary research is only necessary when primary research does not yield enough information
Indicate whether the statement is true or false