A company utilizing a base-of-the-pyramid strategy will most likely succeed if they:
a. Develop a "base-of-the-pyramid" brand to market their products to this segment of the population.
b. Target the economic segment just above the "base" and assume trickle down theory will take care of the rest.
c. Developing new technologies to affordably solve the problems people living in extreme poverty face.
d. Bring base-of-the-pyramid representatives into the company in order to determine how to best serve this population.
e. Offer overstock products at cheap prices to base-of-the-pyramid populations as a sign of the company's generosity to the poor.
C
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Advertisers should regularly evaluate two types of advertising results: the communication effects and the sales and profit effects. How are these two results measured?
What will be an ideal response?
Innovative Installers provides a variety of services related to office space and relocations such as installing modular office furniture and providing space planning and layout consultations Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company was founded in 1992. It had more than $2 million sales in 2003. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.Evans and Heldris will participate in a trade show targeted at small businesses next April. What can they do to increase the probability that they will get business from their appearance at the trade show?
A. Respect the privacy of booth visitors B. Recognize that any type of premiums may be interpreted as bribes C. Practice communicating thirty to forty points to get your message across D. Avoid being assertive when contacting potential customers E. Set up their display to maximize its visibility
If a normal loss is anticipated on a specific job, the overhead application rate should include an amount for the cost of defective units less disposal value
Indicate whether the statement is true or false
Which of the following is an effective practice with regard to a résumé?
A. Attaching the name and address of your relative in the résumé if asked for a reference B. Using the statement "References supplied upon request" if you are taking your résuméwith you to an interview C. Providing only the grade point average of your major course if the overall grade pointaverage is less than ideal D. Listing your most recent education last in the education section of the résumé if you have