Which of the following is a shortcoming of advertising?
A) It does not allow dramatization of the brand or company.
B) It only provides one-way communication with customers.
C) It can be too customized and only attracts small, niche markets.
D) It reaches targeted customers too slowly in most cases.
E) It is the most costly promotion tool for companies.
B
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The question has two parts; be sure to answer each. Define the two types of sexual harassment and provide an example of each. As a manager, what are some of the policies you can implement to minimize or prevent sexual harassment in the workplace?
What will be an ideal response?
Price elasticity magnitudes are lower for durable goods than for other goods
Indicate whether the statement is true or false
What style of leadership is predominantly used by more managers in today’s workplace?
a. participative b. integrative c. behavioral d. innovative
The level of discretionary costs
a. are set by management for one period at a time. b. cannot be changed in the short run. c. are determined when capital investment is undertaken. d. always varies with sales.